ipod transfer:iPod changed Apple's fortunes

ipod transfer:iPod changed Apple's fortunes

Today: When Steve Jobs takes the stage to announce a new iPod, there are thousands of people on hand to press down on any of the apples is related to the launch event. Details of millions of users waiting to see what we have in store, the iPod was a little 'different, a hundred guests invited to the headquarters in Cupertino, Apple to apple works. said CEO Steve 5GB music player, and while the audience was enthusiastic and it is certainly not on par with the screaming and cheering you can hear the iPod today.
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You have the right to edit all the emotions of 125,000 iPods in less than two months after the device has started shipping the iPod sales have shot over 67 million in five years since the launch of the device. And the latest round of improvements and strong sales of iPod music player figures to continue in the near future.
But on the fifth anniversary of the iPod, it's worth looking back to see if a mobile device for the elevated position it enjoys today.
reinvent the wheel (wheel).
The MP3 player is not a new idea, when the iPod came out - there are many others on the market, in particular SonicBlue Rio, Creative Nomad Jukebox and Archos, but the iPod touch the hearts and minds of people , as well as other devices. Not since the Sony Walkman.
Unlike the iPod Walkman, which is connected to a computer to download music, so there are additional steps that Apple is to reduce the complexity for users. However, this procedure proved to be the iPod itself apart from the competition.
"The key to the success of the iPod that has been tightly integrated hardware, software and services," said Roger Kay, president of market research firm Endpoint Technologies Associates - said: "The software is software that the iPod and iTunes ; Hardware iPod accessories and related equipment and services like the iTunes Music Store. Everything worked like a charm. "
Hardware and software in place, Apple was the way he dominated the area in which the MP3 player in 2003 to establish a handful like it in the market for legally downloading music, with the launch of the store. iTunes music.
This is a significant step that was released a Windows version of the iPod and the online store has opened doors for the success of Apple's consumer. With the launch of iTunes for Windows and the iPod is formatted for the operating system, Apple has become more than just a computer with other devices, has led the brand to stand out is known worldwide for producing the coolest MP3 player on the market.
"IPod has certainly increased the awareness of the apple and the brand for consumers who may have misconceptions about computers and can not be considered in the past," said Rubin.
Board acts.
This phenomenon has become known as the "iPod Halo." IPod users will become so entranced with their music and you might consider buying a Mac or not. It seems that what has happened.
"After a lot of thinking I, [iPod] has helped to rejuvenate the computer business, Apple," said Kay.
As mentioned in the first quarter of iPods, Apple has shipped more than 125,000 units per month, not bad for music. Apple sold 746,000 Macs in a quarter and has announced earnings of $ 38 million.
Go to five years to an account in the fourth quarter of 2006, net Apple $ 546 million, delivered 8.7 million iPods and 1.6 million Macs
The iPod is certainly a credit to the impact of these numbers over the years, but the NPD Ross Rubin points out, Apple has not forgotten the Mac
"There are a number of things on the Mac that helped lead to their birth a few years ago," Rubin added: "For example, the design is being modified to the success of Intel and to keep the apples by name . Just as many. "
In the future.
iPod wherever you go from here?
iPod is still the darling of consumers, but Apple will have competition on the horizon somewhere. Microsoft will set the Zune media player, but that may not be the greatest threat to the dominance of Apple.
"Clearly, in terms of overall competitiveness, which is Mobile" Rubin said, "It 'one of the devices with them all the time."
Rubin has also cautioned that, while many scoff at Microsoft's Zune to enter the market should not be light ", while from the point of view of technology and design, the Zune might not be so out of Microsoft as a competitor. Very serious "he added," Microsoft will be on the market for many years and spending millions of dollars to promote the Zune. "
With the voices on the new iPod video design methods and the introduction of purchase movies from iTunes Store, which analysts do not expect Apple to lose its power in the near future. However, the company's overall market share may decline and competition increases.
"And 'natural decline of the stock in the face of increased competition," the allocation of Kay, said: "We found that the market will sell the part after the initial period of dominance Vista. And related technologies, not to mention Zune, are likely to give money, Apple is good, because even if it yields a certain proportion of companies able to provide the proper growth of the iPod for years and are more likely. be a dominant player in the near future "..
Legal music downloads from the sea of ​​white caps in the vibrant cities around the world, the iPod has changed the way consumers buy and listen to music.
"The touchstone of Ipod products that really drove home how to become a digital media," said Rubin.